100% natural, organic, vegan, and cruelty free makeup, it is possible ➡️ Labels 🌱

After reading our guide, you will know:


  • The advantages of consuming natural, organic, vegan and cruelty free;
  • What these very popular denominations hide;
  • Recognize the labels to trust.

Do you want to opt for natural and certified organic makeup?

Are you skeptical about the quality of these products? Do you want to know which labels to trust? Here are some tips to help you navigate among the many organizations, labels, and their meanings. Charlotte BIO gives you the keys to become a true expert in healthy cosmetics.

What are the differences between conventional and organic?

The difference between an organic cosmetic and a classic cosmetic lies in its composition. If in general terms, they resemble each other, they do not however use the same ingredients. Here are some concrete examples to illustrate their differences:

  • In the aqueous phase, conventional cosmetics use plain water, while organic cosmetics will often use hydrosols (floral waters) to add their benefits to the final product.
  • The fragrances of classic cosmetics are often artificial materials with a fuzzy composition, while organic cosmetics will use natural fragrances (essential oils or other).
  • In traditional cosmetics, the ingredients that can be used are governed by European regulation n ° 1223/2009 (which tolerates ingredients unloved by consumers), while organic cosmetics formulate taking into account the black list of labels.




 ❌  Non-organic formula

Aqueous phase: water, glycerin of petrochemical origin ...

Fatty phase: fatty acids, mineral oils, silicones, vegetable oils ...

Active ingredients: petrochemical or natural origin

Emulsifier: petrochemical or natural origin

Gelling agent: polymers of petrochemical origin

Preservatives: paraben, phenoxyethanol ...

Perfumes: petrochemical origin

Colorants: petrochemical moose


Organic formula 🌿

Aqueous phase: water, vegetable glycerin, floral waters (rose, cornflower, etc.)

Fat phase: fatty acids, vegetable oils (jojoba, argan ...)

Active ingredients: natural origin (plant extracts, vitamins, etc.)

Emulsifier: natural origin (extracts of oats, wheat, etc.)

Gelling agent: natural origin

Preservatives: restrictive list of authorized ingredients

Perfumes: natural origin

Colorants: natural origin



What is organic and natural makeup?

🌱 Decryption

An organic cosmetic product is made from natural ingredients and from Organic Farming. It allows you to apply makeup gently, without attacking the skin or the planet. Contrary to many received ideas, choosing organic cosmetics does not require great knowledge in this field. Ditto, you can go step by step, no one forces you to immediately adopt a 100% green and organic routine. Opting for organic means the assurance of applying healthy and respectful formulas to your face, a sensitive part of the body that is particularly prone to aggression.

The promise of organic make-up is to offer make-up that is just as effective as conventional make-up thanks to the ingredients found in nature: minerals, dried flowers, floral waters, etc., while limiting their transformation as much as possible and using gentle processes during manufacturing.

Applying conventional petrochemical makeup on a daily basis to your skin can cause damage in both the short and long term: you tend to have oily skin, blackheads and blemishes? Does your skin react badly when you apply your cosmetics? This is surely a sign that the products you are using are not suitable for you. Drying, aggressive, harmful agents, irritants and blockers ... all this is banned from organic cosmetics which uses natural ingredients to offer you quality products, adapted to your needs for beautiful skin, for a long time. What you feel good and beautiful thanks to natural ingredients.

🌱 How to recognize an organic cosmetic formula?

A so-called organic cosmetic product must meet many standards, especially in terms of formulation. Do you want to buy organic makeup but are lost among the many offers on the market? Don't be fooled by the greenwashing trend. Greenwashing is a process of putting forward ecological arguments to forge an eco-responsible image when the reality of the facts does not sufficiently correspond to reality.

In addition, today, the offer of so-called "organic" products is very wide, and it is difficult to navigate, and find the products that really suit us. Do you want to see more clearly?

It's simple: to ensure that a product is organic "certified organic", you have to rely on the two main independent certifications and labels recognized for their quality.

In order to guarantee you total transparency, independent organizations issue organic certifications. The two organizations recognized in France for years are Ecocert and Cosmebio. They are a guarantee of reliability, traceability and quality of the ingredients and processes used.

🌿 Ecocert

Ecocert is a completely independent organization which issues organic certification known as COSMOS ORGANIC. The Ecocert brand is the benchmark for organic and ecological labeling, recognized by consumers. This is intended for producers of raw materials, manufacturers of cosmetic products, brands or any actor in the “cosmetics” sector. It ensures a formulation based on natural and organic ingredients.

A beauty product is COSMOS ORGANIC certified by Ecocert only if: 

  • At least 95% of the plants it contains are organic 
  • A minimum of 20% organic ingredients are present in the formula in total (10% for rinse-off products)

This certification provides many additional guarantees concerning the production process and the sourcing of the ingredients used:


  • Production and transformation processes that respect the environment and human health;
  • The development of the concept of green chemistry;
  • Responsible use of natural resources;
  • Respect for biodiversity;
  • The absence of petrochemical ingredients (excluding authorized preservatives): parabens, phenoxyethanol, synthetic fragrances and dyes and the absence of GMOs;
  • Recyclable packaging.


Why only 20% guaranteed organic ingredients?


In the composition of cosmetics, we often find a lot of minerals and water. Naturally very present in living products. Water can be 50 to 80% of a day cream, and up to 90% for a shampoo. However, water and minerals cannot be cultivated, they are taken directly from nature, so they cannot be certified organic! :)

Therefore, the more minerals and water a cosmetic product contains, the lower the proportion of organic ingredients in relation to the overall product.

➡️ With the Cosmos Organic label, the percentage of certified organic ingredients is set at a minimum of 20% of the overall product. This label guarantees transparency over the entire formula and 95% organic ingredients on the cultivable part.


🌿 Cosmebio

🍃 Cosmebio is a label based on demanding specifications, an additional technical and ethical guarantee. Each year, a control by an independent certifier takes place to verify the conformity of the products. This makes it possible to check that a Cosmos Organic certified product also meets a charter of ethical values. To be considered a true organic cosmetic, a product must meet many conditions on ingredients, packaging, social commitments and responsible communication.

Cosmos Organic Cosmebio certification ensures that:

  • On the total of the product, limitation of the petrochemical origin (list of authorized ingredients with maximum dosage), which ultimately amounts to around 95% minimum of ingredients of natural origin;
  • Minimum 95% of the ingredients in the formula are natural;
  • 95% minimum of organic ingredients on all ingredients that can be organic (such as plants, beeswax, milk, etc.);
  • 20% minimum of organic ingredients on the total of the product (10% for rinse-off products and minerals - water and minerals considered as non-organic because they are not cultivated);

What are the promises of organic makeup?

1️⃣ Healthy products that are good for your body and your skin

Consuming organic makeup allows you to regain control of the products you apply to your face. For example, parabens, preservatives used in the manufacture of cosmetic products are banned from organic cosmetics. Although they extend the shelf life of products, they have been shown to be endocrine disruptors. These can also be linked to degenerative diseases, weakened liver, and an impaired immune system.

This helps prevent harmful agents from being applied to your face and keeps you beautiful, without harming your skin and the environment. You thus reduce your carbon footprint by favoring short processes guaranteeing irreproachable quality.

In addition, natural ingredients are recognized for their many virtues such as hydration and anti-oxidation. Thanks to the use of ingredients such as witch hazel, coconut oil or shea butter, filled with antioxidant and hydrating active ingredients, your skin is nourished, protected, and its aging slows down.

Many cosmetics tend to prevent the skin from "breathing" and clogging the pores: this can cause acne, blackheads and various blemishes. These effects are recognized as being comedogenic. Organic products do not accumulate in the pores and can easily be removed or washed. Your skin and pores are thus free of any substance that could block them. Even with daily use, organic cosmetics allow the skin to breathe.

With floral scents rather than synthetic scents, your skin smells great, is beautified and protected, and your best makeup lasts. What more ? 😊

2️⃣ Products as efficient as conventional cosmetics

Every day, the players in organic cosmetics: suppliers of raw materials, formulators, manufacturers strive to find new raw materials, the most effective combinations of ingredients to make makeup organic too, or even more efficient than makeup. efficient. The quality of cosmetics certified organic this year has progressed at high speed since the creation of the first organic lipstick 10 years ago. At Charlotte Bio, our goal is to offer you high-performance organic products using natural ingredients with real virtues. For example, we use natural vegetable oils to replace mineral oil, petroleum derivatives. In addition to having a low ecological footprint, they are hydrating and nourishing!

Likewise, our blush, thanks to its mineral pigments and magnolia bark, is highly pigmented and has a very long wear, all day long.
No more organic products which are certainly good for the health and the skin but do not hold and smell bad. Charlotte BIO organic makeup and organic skincare products guarantee effectiveness, long-lasting wear, pigmentation, sensoriality and exquisite fragrance!

What is a vegan cosmetic?

🌱 Definition


🐰 A vegan product is a product formulated only with natural ingredients, containing no animal material or of animal origin and not derived from the exploitation of animals. This goes beyond the absence of tests on animals and means that any animal substance or substance resulting from its exploitation is banned: beeswax, keratin, glycerin made from animal fat, milk, feathers, skin ...

In order not to use any animal particles, a cosmetic is made up of ingredients from nature such as vegetable glycerin, flowers, magnolia bark, coconut oil.


🌱 Labels

Many brands take advantage of the vagueness surrounding these terms. To ensure that a cosmetic is truly vegan, you have to rely on the following labels and certifications. These certifications are issued by independent organisms and allow total impartiality. These are the only authentic ones. They must be visible on the product packaging and specified on the product sheet on the website.


  • The Vegan Society label was created in 1944 and is the international standard for vegan products (not just cosmetics);
  • PETA's Vegan & Cruelty Free label recognized for its commitment to animal rights;
  • The Certified Vegan label, issued by the Vegan Action or Vegan Awareness Foundation;

These certifications guarantee that no tests have been carried out on animals throughout the manufacturing process and ban any ingredient of animal origin in the composition of the products.

🌱 The promises of Vegan cosmetics 

Consuming vegan helps ensure that each ingredient in the product is sourced from the best of nature and has no impact on our animal friends. You thus reduce your impact on our planet and the ecosystem composing it.

At Charlotte Bio, all of our products are vegan certified, except for the foundation which is made from beeswax chosen for its nourishing properties and silky texture.

However, beware: a vegan cosmetic is not necessarily healthier, cleaner or greener. This certification, combined with the previous ones, ensures a formulation that respects the environment, our animal friends and your skin.

 And finally, what does "Cruelty-Free" means?

This designation guarantees the consumer that their product is 100% cruelty-free, namely:

- No finished product or ingredient that composes it must have been tested on animals;
- Suppliers must provide a certificate confirming that they do not carry out animal testing;
- The brand accepts to be checked at all times by an independent body.


🌱 How to recognize a Curelty-Free product 

To ensure that a product has not been tested on animals, you must refer to 3 independent official organisms recognizable by these 3 logos. Only these can ensure that no animal testing has been performed. : PETA's Cruelty Free label, leaping Bunny and the One Voice label.

 🌱 But if the product is not tested, is it reliable?

The performance of animal tests on the territory of the European Union has been prohibited for cosmetic products since September 2004 and for cosmetic ingredients since March 2009. Thus, the marketing of cosmetic products whose ingredients have been tested on animals is prohibited. since 2009. To preserve the health of the animals around us and because this no longer respects the values ​​of our countries to this day.

Instead of testing cosmetics on animals, products should be dermatologically tested and under eye control. These tests are mandatory before marketing any cosmetic product in addition to quality testing to ensure that the product meets the formulation requirements and is not harmful to the skin, mucous membranes and people around us. .

To conclude, if you want a clean product certified Organic, Vegan and Cruelty Free, pay attention to these certifications: Ecocert, Cosmebio, Vegan and Cruelty Free. You will be able to opt for the most healthy and durable make-up, without being fooled by the pretty discourse of certain “green” brands.